We did this with Schumacher Homes. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

Still, many brands make the mistake of measuring their success with new followers and social media engagements. Here’s why attention and revenue don’t always align and what to do instead.

Key Highlights

• Going viral doesn’t always lead to more buyers.
• Marketers must approach “going viral” and “increased sales” as two separate goals.
• Single Grain Marketing’s CEO, Eric Siu, posted videos that gained millions of views but didn’t increase revenue.
• This also leads to companies using bad marketing practices, such as parasite SEO and parasitic partnerships.
• Other practices, such as linkable assets, may lead to more backlinks and better domain authority but don’t impact your revenue.
• The key to increasing sales from SEO is to balance visibility with conversion-boosting CTAs.
• Building a brand also takes time, so companies must be consistent when creating content.
• An effective way for brands to build attention that converts to revenue is by focusing on the global economy.
• Businesses can use AI to communicate with customers in another language and target content to individual regions.
• There are still issues to consider, such as international logistics and distribution.
• Since Eric’s viral video content wasn’t leading to sales, he targeted a niche audience that was likely to convert.
• In addition to increasing visibility with content marketing, brands must also optimize for conversions and track sales metrics.

The Misconception: More Views = More Sales

Many entrepreneurs and marketers believe that going viral or amassing a large following will lead to more buyers and increased sales. As data shows, this is often not the case. A study in Ad Age found that while attention can boost brand awareness, it does not guarantee conversions or sales.

Many businesses also make this mistake with their SEO campaigns. Some companies release extensive reports and gather thousands of backlinks, skyrocketing their website traffic. While this increases visibility, it does not necessarily lead to increased revenue.

Why Going Viral Doesn’t Equal Conversions

Many content creators lump “going viral” and “more conversions and sales” together. The truth is that marketers approach both differently. There’s one main reason: no one knows why some posts go viral and others don’t. However, there are measurable tactics to increase sales and conversions; therefore, brands have more control over the latter.

Here are other reasons a viral post doesn’t always result in more sales.

• Unqualified audience: Many viral videos attract a broad audience that is not necessarily interested in your product or service.
• Lack of CTAs: If your viral content doesn’t guide viewers toward a purchasing decision, they won’t take action.
• Mismatched content: Even if a video gets millions of views, it won’t drive sales if it’s not related to your core business offering.
• Engagements are not conversions: Likes, shares, and comments are great for visibility but don’t equate to revenue. The audience may enjoy the content but not be in the market to purchase anything.

Real-Life Cases of Viral Video Content With No Revenue Impact

Single Grain Marketing’s CEO, Eric Siu, posted several videos that hit millions of views. Despite these impressive figures, none of them resulted in direct revenue.

For example, Eric and Neil Patel posted a video about Shake Shack’s free chicken sandwich on Sunday promotion, where they competed with Chick-fil-A. The video gained millions of views but did not contribute to business growth or financial gain.

The Problems When Using SEO to Boost Revenue

To increase traffic and revenue, many businesses make the mistake of using parasite SEO. This strategy leverages high-authority websites to rank content quickly.

Companies partner with authoritative domains to publish content that ranks well on search engines. For example, Forbes has partnered with businesses to create affiliate content that ranks for high-value keywords like “best credit cards” and “top insurance plans.”

A variation of this, known as parasite partnerships, takes this concept a step further. Instead of waiting for organic partnerships, businesses actively seek collaborations with high-domain authority sites to publish their content on subdomains or dedicated pages.

While this can be an effective short-term strategy, search engines often crack down on such tactics, such as when Google penalized Forbes for its affiliate-heavy content.

The Role of Linkable Assets in SEO Growth

Another powerful SEO strategy involves creating linkable assets like statistics-based articles and trend reports.

Brian Dean, founder of Backlinko, successfully implemented this approach with his platform, Exploding Topics. Both companies created content-rich pages with statistics and other valuable insights that naturally attracted backlinks from reputable sources. This established both companies as authoritative in the eyes of Google since

For instance, “AI statistics” generated over 760 referring domains, while “gen Z statistics” amassed over 220. These statistics-driven articles established Exploding Topics as a trusted authority, ultimately leading to its acquisition with SEMrush.

While increasing website traffic through linkable assets is beneficial, it doesn’t always translate to higher revenue. Businesses should focus on targeting keywords that drive conversions rather than just boosting page views. Metrics like engagement, lead generation, and conversion rates are more valuable than raw traffic numbers.

Understanding the Long-Term Value of SEO Strategies

While tactics like parasite SEO and linkable assets can drive short-term traffic, sustainable growth requires a well-rounded SEO approach. The key is to balance brand visibility with revenue-driving strategies.

For example, while statistics-based articles bring in backlinks, they may not convert readers into paying customers. Instead, companies should optimize their main product pages and core service offerings to rank higher for money keywords—terms directly related to their products and services.

Moreover, improving your domain authority can boost rankings for high-intent keywords, further strengthening a brand’s digital presence.

The best way to do this is by using tried-and-true SEO tactics: creating high-quality content that’s interesting and helpful to your audience. This dual brand-building approach and direct conversion optimization can create a robust SEO strategy to establish your brand as authoritative for the long term.

The Importance of Consistency and Niche Content

Neil emphasized that building a brand takes time. He and Eric compared content marketing to exercising: if you stop, you lose progress. Neil advises marketers to post content consistently, focusing on their target audience’s needs rather than chasing viral trends.

Why is this important? Consistently posting and appealing to your niche establishes authority. You’re seen as more knowledgeable in your industry and become a reliable information source. This results in higher engagement rates; since two-thirds of a brand’s profits come from effective consumer engagement, this boosts sales and customer loyalty.

The takeaway? Staying within your niche and creating valuable, targeted content is more effective than seeking viral fame.

Increasing Revenue in a Global Economy

Source: Statista

There are other ways that brands can use online attention to benefit their bottom line. One is using content to expand your consumer base outside your home country.

A crucial shift in modern marketing is the move from local to global outreach. Businesses today are not confined to their immediate geographic area. With advancements in digital marketing, companies can scale internationally from day one.

Still, brands must promote their products and services when appealing to a worldwide audience. Fortunately, that’s easier than you think. Platforms like Upwork and Fiverr have shown how talent and services can be sourced worldwide. Likewise, businesses can now acquire customers from any country, provided they optimize their marketing and sales strategies accordingly.

How can you promote your products and services in another country when you may not speak the language? AI is helping brands overcome this obstacle.

Breaking Language Barriers with AI Translation

Expanding a business into international markets requires more than a great product–it demands an understanding of language and culture.

While SEO is critical for global expansion, traditional SEO strategies may not work similarly in different regions. Some tactics are still important, such as ranking for local keywords, localizing content, and building regional links. However, businesses must adapt their approach to local search behaviors, keywords, and domain authority.

AI-powered tools like ChatGPT have revolutionized how businesses communicate across borders. These tools are revolutionary for multilingual communication and breaking down language barriers.

For example, AI-powered tools can help translate and transcribe content for different regions. Neil also recommends applying an hreflang to your website to target audiences in specific countries.

It’s important to note that while AI can provide a good foundation, human oversight is essential to ensure cultural relevance and accuracy. AI-generated translations can sometimes miss nuances, so it’s crucial to have a native speaker refine the text to fit the local audience. This hybrid approach enhances engagement and trust in new markets.

Eric was also able to use AI translation in Japan. He took ChatGPT and used it to translate between English and Japanese for real-time voice translation. While the translations weren’t instant, they were fast enough to facilitate a meaningful conversation, proving AI’s capabilities to break language barriers.

Navigating International Logistics: Manufacturing and Distribution

Source: Sumisho Global Logistics

Beyond language, businesses must consider where to manufacture their products when expanding globally.

Global business is nothing new, especially regarding manufacturing and distribution. However, a common mistake is producing everything in one country and shipping internationally, which can lead to excessive costs. Instead, businesses should explore local production options to reduce shipping expenses and comply with regional regulations.

Neil discussed Legion Athletics, a company his friend owns that sells protein powder. This company faced challenges when expanding into Australia and Japan. Shipping protein powder internationally can be prohibitively expensive, and a more cost-effective approach would be to manufacture the product locally. This cuts down expenses and ensures compliance with local food safety standards.

Similarly, businesses must account for currency exchange rates, which can impact profitability. Understanding local economic conditions can significantly affect pricing strategies and overall revenue.

Pivoting to a Revenue-Driven Strategy

After realizing his viral video content wasn’t giving him a return, Eric adjusted his strategy. Instead of focusing on general-interest topics, he shifted his content toward business and marketing insights.

Eric no longer interviews celebrities or influencers unrelated to his industry. He now prioritizes discussions with entrepreneurs and marketers who can add direct value to his audience. This benefitted Eric and his brands in different ways. He strengthened his relationships with these industry figures and converted more viewers.

Although this change led to fewer views, it attracted the right audience—potential clients and partners. Engagement shifted from vanity metrics (likes and shares) to meaningful interactions that led to business opportunities. Since these clients enjoy his content, they have a greater chance of being loyal customers.

Actionable Steps for Marketers

Increasing brand visibility is the first step in the revenue-boosting roadmap. However, brands must also implement these marketing best practices to remain competitive.

• Define your target audience: Understand who you are trying to reach and create content that resonates with them.
• Optimize your content for conversions: Include CTAs that guide viewers toward purchasing decisions.
• Focus on long-term growth: Avoid chasing viral status. Build consistent, valuable content that attracts the right audience.
• Leverage global markets: Target international customers and optimize your digital presence in other regions.
• Track metrics that matter: Instead of just looking at views, measure engagement, lead generation, and conversion rates.

Build Attention That Leads to Revenue

An agency can only increase revenue by building brand awareness and visibility. But going viral doesn’t always lead to increased sales. Instead, brands should focus on marketing and SEO strategies that boost conversions.

What if your content gets millions of views, but you’re still not seeing a revenue boost? This is where we can help. With our conversion rate optimization service, we can implement an AI-driven campaign that will boost your ROI while improving your ROAS.

Click here to learn more.

If you’re ready to level up your marketing with AI workflows, Single Grain’s marketing experts can help!👇

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The post How Does Attention Affect Revenue? Real Data Findings appeared first on Single Grain.

But more companies are pushing employees to return to the office, which has sparked heated debates about productivity, work-life balance, and employee satisfaction.

Our CEO, Eric Siu, took to LinkedIn with another take. He wrote a post explaining that remote jobs diminish a company’s mission and business success is declining.

The response was polarizing; his post generated 600,000 impressions and sparked controversy. While some agreed with his claims, others criticized it, claiming that return to office (RTO) mandates were about power and control.

However, accountability and productivity are the core issues that run much deeper than organizations think.

Key Highlights

• While some professionals may think agencies are implementing RTO mandates to control their staff, Eric Siu argues that business leaders only want to create high-quality products and services. Office work inspires the productivity to boost innovation.
• Office settings are more collaborative and can inspire more ideas and creativity.
• High performers can thrive anywhere, while inexperienced workers can benefit from the connections made in office settings.
• Some employees are more productive and engaged in the office, while others can better balance their work and personal lives in a remote environment.
• Many job seekers prefer a remote work arrangement, making hiring and retaining talent challenging.
• To stay competitive and profitable, agencies should have a flexible work environment, allowing for remote and office work when possible.

The Reality of Office Productivity

One of the most powerful insights Eric found in the LinkedIn discussion was that business leaders do not start companies for power or control. Eric responded to a commenter, saying people start businesses to provide valuable products or services and to work with high-performing teams.

The assumption that forcing employees back into the office is solely about control misses the core reality—businesses thrive on productivity, which often flourishes in collaborative, in-person environments.

Eric also explained that he asked his LA-based staff to start working out of a WeWork office. With this test, he focused on taking a small team (only four people) to see how they would perform in an office versus a remote environment.

Initially hesitant about working in an office location, the team quickly discovered that working there significantly increased productivity. Spontaneous conversations, rapid decision-making, and real-time collaboration led to faster results.

There’s also a counterargument to this. A common misconception is that working longer hours in the office leads to more productivity and a higher work output. However, putting this pressure on employees—exacerbated by RTO mandates—may increase stress.

Forbes reports that job burnout is at 66%. This figure is at an all-time high, and RTO mandates may trigger this issue.

The Pace of Innovation in the Office

Source: Semos Cloud

One key productivity benefit of returning to the office is the speed at which ideas and decisions materialize. A simple decision can take days or weeks to implement in a remote work setting due to scheduled meetings and delayed responses. However, in an office setting, decision-making happens in real-time.

Going back to Eric’s RTO test, he had an idea and shared it instantly with the CTO. Within minutes, they implemented it. In a remote setting, the Single Grain team may have scheduled a call or a meeting and held off on that idea for days or even a week.

Furthermore, spontaneous discussions often lead to unexpected breakthroughs. An idea discussed casually over lunch could evolve into a game-changing business strategy. Remote work lacks these moments of serendipity, slowing down innovation.

The Accountability Factor

Another crucial aspect driving the return to the office is accountability, which Yale University claims is the key to success. While high performers can thrive in remote settings, most employees are not high performers. The lack of structure and mentorship in remote work can significantly stunt career growth for recent graduates or individuals early in their careers.

Several team members admitted they would not have learned essential skills or developed the necessary work ethic to succeed without the office environment. Working alongside experienced professionals fosters skill development, accountability, and a culture of excellence.

What Employees Are Saying

Interestingly, employees have begun recognizing the value of returning to the office. In Eric’s example, his mid-20s team members preferred working in the office, stating they were more productive and engaged in person.

This perspective highlights a critical aspect of the remote work debate — it’s not always about personal comfort but maximizing output and career growth. Employees who desire rapid career advancement may benefit significantly from in-person collaboration and mentorship.

The counterargument to this is remote work offers numerous benefits to employees. These include:

• Ability to balance work and home/personal/family life.
• Less time spent commuting.
• Ability to work when productive.
• Healthier eating habits, such as consuming homecooked meals rather than going to restaurants.
• Opportunity to live in low-cost areas.
• Fewer distractions in the home.

The Economic Reality of Remote Work

The economy is also influencing the return to the office. During the COVID-19 pandemic, remote work decreased business expenses and increased wages. As economic conditions shift, companies must optimize productivity to remain profitable.

While agencies return to the office, this shift hasn’t extended to employees. Due to wage inflation and remote work preferences, businesses still struggle to hire and retain top talent. Companies must balance offering flexibility and ensuring productivity.

Striking the Balance: Remote vs. In-Office Work

While returning to the office offers substantial productivity and accountability benefits, it’s essential to acknowledge that remote work has advantages.

Independent workers with self-discipline often excel in remote environments. However, returning to the office may yield higher productivity for individuals early in their careers and those requiring collaboration. That’s why agencies must stay flexible in their work arrangements.

For many companies, a hybrid model that combines the flexibility of remote work with the productivity of in-office collaboration may offer the best of both worlds. However, leaders must assess the nature of their business and team to determine the ideal work model. For many agencies, this means remote work still prevails.

If this sounds like your agency, outline a remote work policy and communicate these requirements to your staff.

Is This the End of Remote Work? There’s No Easy Answer

Every agency handles remote work differently. Single Grain Marketing has a remote-first strategy, but other agencies may feel more productive in an office setting. RTO mandates aren’t about power and control but adhering to a company’s mission statement. While office work encourages in-person collaboration, RTO mandates aren’t always necessary for high output.

Whether remote or office work is the best move for your business, one fact is clear: productivity and accountability matter most. Company accountability is integral for success, and agencies should have flexible work arrangements for their staff at peak productivity.

Some employees see the value of office work, and others still prefer a remote setting. That’s why the future of the workplace may not be entirely remote or in the office. Instead, it’s a balanced and high-performance environment that drives results.

Are you still struggling to balance the fine line between a flexible working arrangement and fostering innovation? Eric Siu is the CEO of Single Grain Marketing, hosts the Marketing School podcast with Neil Patel, and created Leveling Up. Eric is also a Fortune 500 consultant and advisor to many firms. Let Eric join you on your entrepreneurial journey and unlock your hidden potential.

If you’re ready to level up your marketing with AI workflows, Single Grain’s marketing experts can help!👇

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Key Highlights for YouTube Lead Generation

• Agencies find it challenging to attract potential customers with YouTube ads. Advertising relies on capturing user intent, but YouTube ads interrupt videos, and many viewers skip advertisements.
• The decision to outsource YouTube advertising to an agency or hire in-house depends on many factors, like access to training or preference to work with experts.
• Creative assets, specifically high-quality visuals and cinematography, will better engage your audience.
• To generate leads from YouTube ads, businesses must understand their audience and target user intent.
• YouTube lead generation is recommended for all businesses since it offers an excellent branding opportunity and deepens connections with viewers.

The Challenge: Transitioning from Search to YouTube Ads

Search advertising relies on user intent—potential customers who watch videos and are actively looking for a service or product. YouTube, on the other hand, is an interruption-based platform where ads must capture attention within seconds. This fundamental difference makes it difficult to replicate the performance of search ads.

Several key challenges arise when attempting to scale lead generation on YouTube:

• Targeting differences: While search advertising thrives on keyword targeting, YouTube requires audience-based targeting strategies.
• Creative execution: Effective video ads need engaging, persuasive, and visually appealing content.
• Tracking and attribution: Measuring conversions and tracking performance on YouTube is more complex than with search ads.

Still, investing in YouTube ads is worth it. Viewers watch 5 billion YouTube videos daily, maximizing your reach and increasing your brand awareness. That’s why 88% of marketers say they get a positive ROI on YouTube ads.

Here are additional best practices to remember when creating YouTube video ads:

• Leverage captions to convey your message.
• Your video ads should be between 15 and 60 seconds long.
• Have a clear and compelling call to action (CTA).

Should You Outsource or Build In-House Expertise?

Source: Aloa

When exploring YouTube ads, agencies first ask whether to hire experts or develop in-house capabilities. Outsourcing or hiring a YouTube marketing company can generate better results than in-house work for some businesses, but sometimes, hiring internally makes more sense for your YouTube channel.

Hiring an Agency or Contractor

Many agencies choose to contract YouTube ad specialists. Working with a professional is easier, and they have the expertise to drive more leads for your business. Even though agencies and experts come with a cost, it’s typically cheaper in the long run compared to hiring staff members.

There are other reasons why some businesses may consider hiring a YouTube agency or contractor:

• YouTube Ads require a different skill set than search ads.
• Experienced contractors can fast-track the learning curve.
• Specialists bring insights from working across multiple industries and campaigns.

However, the downside is that YouTube lead generation marketers are rare, making it challenging to find the right fit.

Training Your Existing Team

Some marketers argue that since YouTube is part of the Google ecosystem, an in-house Google Ads team can transition into video ads with the proper training. Advantages of this approach include:

• Cost efficiency: Avoiding high contractor fees.
• Long-term control: Having full ownership of YouTube campaigns.
• Internal knowledge development: Training your team builds internal expertise for future projects.

The key is recognizing that while ad buying might be transferable, creative strategy and audience targeting require additional skills.

The Role of Creatives in YouTube Ad Success

A significant factor differentiating successful YouTube lead generation campaigns is the quality of the creative assets. Unlike search ads, which rely primarily on text, YouTube ads must be visually engaging and emotionally compelling. Brands focusing on storytelling and stylish visuals can foster deeper connections with their audience and drive more results.

Some insights from marketers include:

• Successful YouTube ads require a studio-level production setup to produce high-quality visuals and engaging storytelling.
• Not all industries translate well to video—while influencers and e-commerce brands thrive on YouTube, service-based businesses may struggle.
• Long-form video content (e.g., 30-minute educational videos) often performs better for influencers than traditional lead generation.

Audience Targeting and Campaign Optimization

Unlike search ads, where the intent is clear, YouTube ads require a strong understanding of audience behaviors and interests. Some effective strategies include:

• Remarketing campaigns: Target users who have visited your site but haven’t converted.
• Custom intent audiences: Leverage Google’s audience tools to reach users based on their online activity.
• Competitive analysis: Use tools like SEMrush, SimilarWeb, and AdClarity to reverse-engineer successful competitor strategies.

Overcoming the YouTube Lead Generation Barrier

Source: TubeRanker

YouTube lead generation allows brands to express their unique brand, products, and services while deepening their connection to customers. But many still struggle to make YouTube Ads work. If the latter sounds like you, consider these strategies:

• Refine your creative approach: Invest in high-quality production and test multiple ad variations.
• Use data-driven insights: Monitor analytics based on performance metrics.
• Test and learn: Start with remarketing campaigns before scaling to broader audiences.
• Leverage expert knowledge: Learn from those who have successfully cracked YouTube ads through contractors or peer groups.

YouTube Lead Generation Is Possible With the Right Ad Strategy

YouTube lead generation isn’t as straightforward as other strategies, primarily when investing in video ads. The key to creating a solid YouTube ad strategy is understanding user intent, targeting the right audience, having compelling visuals, and measuring your success.

You can build expertise in-house or hire external specialists as long as your strategy follows these best practices. With persistence and the right approach, YouTube Ads can become your business’s core lead generation driver.

If working with an agency is more appealing, Single Grain uses a search everywhere optimization technique that optimizes your brand for Google, YouTube, social media, AI, and more. Contact us today to learn more.

If you’re ready to level up your agency’s profitability on YouTube, Single Grain’s marketing experts can help!

You can also check out the Agency Owner’s Association for insights on how to grow your agency. 👇

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For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

The post Proven YouTube Lead Generation Tactics From Agency Leaders appeared first on Single Grain.

But what does it take to go viral on LinkedIn? There are a few simple steps that all businesses should follow.

Key Highlights

• LinkedIn has a complex algorithm, so understanding how LinkedIn ranks posts will help you go viral.
• Some post topics perform better on LinkedIn. The best viral post topics include motivational stories, business insights, “aha” moments, workplace culture, trends, and industry issues.
• LinkedIn’s algorithms favor consistent posting, so aim to post five to seven times daily.
• Users find businesses, jobs, and accounts using LinkedIn’s search engine, so optimize your posts for SEO by including keywords in the content and hashtags at the bottom.
• Engage with other accounts by commenting on posts.
• A successful post has persuasive writing. Your posts should be well-written and concise, with a compelling CTA.
• Ask questions to get more engagement from your followers.
• Stay authentic to yourself and your business. Try not to lose your identity by going viral.
• Don’t be afraid to be controversial and have a unique point of view.
• Create content that evokes emotion but remains professional.
• Repurpose your content for LinkedIn and other social media platforms.
• Join LinkedIn groups in your niche to connect with other professionals in your industry and grow your following.
• Going viral doesn’t happen overnight, so stay persistent.
• Monitor LinkedIn metrics, such as engagement rates and impressions, to ensure your posts are successful.

Understand LinkedIn’s Algorithm

Creating viral posts means you must understand the complexities of LinkedIn’s algorithm. While it may seem daunting, this is the best way to know how LinkedIn ranks posts and how your audience engages on the platform. As with many social media platforms, LinkedIn recommends posts based on activity. You’ll see the most success by tapping into those interests and demands.

Here are ways to work with LinkedIn’s algorithm:

• Create content that engages your audience
• Avoid linking to an external source (such as your website)
• Monitor how users interact with your posts

Choose the Right Topics

Not all content performs well on LinkedIn. The best-performing topics tend to resonate with a broad audience while staying relevant to your niche. Here are the top content categories that tend to generate high engagement:

• Motivational stories: Personal success stories, overcoming challenges, and career wins inspire and engage users.
• Business insights: Valuable content that offers unique perspectives on industry trends, entrepreneurship, and business growth strategies.
• Aha moments: Sharing knowledge, lessons learned, valuable insights, and epiphanies related to business and professional life.
• Workplace culture: Topics about remote work, leadership, HR policies, and company culture resonate widely since they apply to professionals across various industries.
• Trends: Keeping up with your competitors and others in your niche. This can also include popular content types on LinkedIn (such as videos over written content).
• Industry issues: Discuss the challenges in your niche and what your audience can do to overcome them.

Why do these topics perform well? Because they appeal to a total addressable market (TAM), anyone in the workforce can relate, comment, and engage.

If increased reach and engagement are your goals, broad topics work well. However, if you’re focused on business-driven outcomes, consider aligning your content more closely with your industry expertise to attract the right audience that translates into sales and business growth.

Post Frequently (Five to Seven Times Per Week)

Consistency is key when aiming for a strong LinkedIn presence. Posting five to seven times a week signals to LinkedIn’s algorithm that you are an active and reliable content creator. If your posts also appear regularly on your followers’ feeds, it shows you’re a credible and trustworthy professional.

Here’s why this matters:

• Like other social media platforms, LinkedIn rewards frequent content creators with increased reach.
• Engaging regularly builds familiarity and trust with your target audience.
• Frequent posting allows for experimentation, helping you refine your content strategy based on performance.

However, it’s essential to maintain quality over quantity. If your posts lack engagement or don’t provide value, they may hurt your visibility in the long run.

What if you’re unsure what to post? Engaging with your community has the same effect, which brings us to our next point.

Optimize for Search Engines

LinkedIn is one of the most powerful search engines. Sixty-five million people search for jobs on LinkedIn every week, and more use LinkedIn to search for connections, MQLs, industry trends, and more.

Your posts can gain more visibility when you optimize them for LinkedIn’s search engine. Include popular keywords in your posts and LinkedIn hashtags at the bottom.

Format your content to enhance readability. Use bullet points to separate key sections and include emojis when necessary.

Engage With Others (10-30 Comments Per Day)

Source: Aware

Posting every day is not enough. Engagement plays a crucial role in growing your brand on LinkedIn.

Here’s an effective engagement strategy:

• Reply to comments on your posts: As soon as people comment on your content, respond to them promptly. This encourages more interactions and extends the post’s lifespan.
• Comment on other people’s posts: Find 10 to 30 relevant posts daily and leave meaningful comments. This expands your reach to a new audience and builds relationships with key influencers.
• Be strategic: Engage with posts from people in your industry, potential clients, and thought leaders. Over time, this increases your visibility among the right people.

What if you’re not getting a lot of comments on your posts? Try using a more persuasive CTA. Commenting on other posts will also expand your reach.

Master the Art of Copywriting

One of the biggest game-changers for viral success is persuasive writing. Crafting compelling LinkedIn posts requires:

• Clarity and simplicity: Avoid jargon and write in a conversational tone.
• Storytelling: People connect with stories more than facts and figures.
• Strong hooks: The first line of your post should grab attention and encourage users to click “See More.”
• Conciseness: Keep paragraphs short and easy to skim.
• CTAs: Encourage users to comment, share, or engage with your post.

Ask Questions

If your goal is to encourage engagement from your followers, start asking more questions. Whether users comment on their answers or share your post with their connections, this is a simple way to boost engagement and visibility.

Which questions should you ask? This varies by industry and profession, but any “who, what, when, where, why” question can increase interest and responses.

Stay Authentic

Many content creators fall into the trap of chasing engagement and lose their true identity. Going viral on LinkedIn is as simple as letting your guard down and being yourself. The reason is simple: if you come off as a regular person, you’re more approachable and relatable.

The most successful LinkedIn influencers stay true to their unique voice and message while staying professional. Here’s how to balance the two:

• Write how you speak: Natural, conversational writing resonates better than overly polished, robotic text.
• Avoid clickbait: While strong hooks are essential, misleading your audience for engagement can hurt credibility in the long run.
• Ignore negative comments and trolls: Not every comment deserves a response. Focus on meaningful interactions.
• Quality over quantity: Prioritize content that provides value.

If you stay authentic and provide real value, your audience will recognize and appreciate your content.

Have a Unique Point of View

Even though LinkedIn is a professional platform, don’t be afraid to be controversial and post your opinions. Users aren’t interested in consuming the same regurgitated information; people are keen on reading new and different takes on various topics in their industry.

After posting your unique take, invite your followers to comment and share their thoughts. This increases engagement rates and builds deeper connections with your followers.

Harness Emotions

Even in professional settings, humans are still emotional. If your content evokes emotion, your followers are likelier to interact with your post.

That said, LinkedIn is still a professional platform. Choose your emotional content wisely to ensure you still have a trustworthy and reputable image.

Here are some best practices to remember:

• Have a positive view
• Handle strong emotions, like sadness and anger, carefully
• Use the “hero’s journey” when possible
• Incorporate a personal story

Don’t think you can only express yourself emotionally through writing. Content creators can evoke emotions with visuals, too. Use all of LinkedIn’s content types, such as carousels, GIFs, and videos. Even adding emojis can make your posts more appealing. Polls are also an easy way to enhance engagements without being too vulnerable.

Repurpose Content

Source: Nonprofit Marketing Guide

Your business will likely post on other social media platforms besides LinkedIn. Repurpose content for LinkedIn and across all channels. This increases your chances of going viral on LinkedIn and other platforms.

Remember that all platforms have complex algorithms, and some post types are more successful on one platform than another. All social platforms also have trends, and marketers must create platform-specific content that coincides with these trends.

What are some content repurposing examples? You can repost a blog as a LinkedIn article and then repurpose that into a short-form video or an image carousel.

Join LinkedIn Groups

There are over two million LinkedIn Groups. Chances are, there are quite a few in your niche that you can join.

There are many reasons why LinkedIn Groups can improve your chances of going viral. These groups are an excellent networking opportunity. You’ll also learn about industry trends, new insights, and other developments that will put you ahead of the curve.

Your posts also have a likelier chance of gaining traction in small groups. If the group followers engage with your posts and connect with you, your profile and posts will be more visible to a broader network.

If you can, join multiple LinkedIn groups–about five or six–to reap the benefits.

Bonus Tip: Patience and Persistence Pay Off

Viral success doesn’t happen overnight. Even top creators face low engagement rates before creating viral content. Consistency is key. If your content isn’t taking off immediately, keep experimenting, refining, and engaging. That persistence separates successful content creators from those who give up too soon.

If you’d like help with getting your LinkedIn presence going, we have a team of LinkedIn experts at-the-ready to assist you!

How to Analyze Your LinkedIn Marketing and Posts

Source: AgencyAnalytics

While certain factors make it likelier that a post will go viral, LinkedIn marketing is still personal. In other words, LinkedIn’s marketing success will look different for all companies based on audience, industry, and goals.

Since there is no one-size-fits-all formula for LinkedIn marketing, brands can monitor core metrics to ensure their posts gain traction. Fortunately, LinkedIn analytics offers a glimpse into various KPIs. These metrics include:

• Engagement rates (in the form of shares, likes, and comments)
• Post impressions
• Followers
• Clicks
• Audience demographics
• Video views and watch time
• Page views

What if you’re tracking these LinkedIn metrics and aren’t generating the results you need? Experiment with your posts. Find the posts that perform best and see what’s different about them. This can include writing about various topics or using another tone. You can also include stronger CTAs and create posts that drive more engagements, such as questions or polls.

Going Viral on LinkedIn Is Possible

Going viral on LinkedIn isn’t about luck—it’s about strategy. Not all content performs well on LinkedIn, so knowing what engages your audience is key.

Try these strategies to increase your chances of reaching a larger audience, building meaningful connections, and driving impact.

If organic LinkedIn marketing isn’t working, advertising is always an option.

If you’re ready to build your brand LinkedIn, Single Grain’s LinkedIn experts can help!👇

Optimize for SearchGPT

Related Video

For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

The post Going Viral on LinkedIn: Strategies That Any Business Can Use appeared first on Single Grain.

The explosion of digital content has made it increasingly difficult for individuals and organizations to manage, filter, and make sense of the vast amounts of information available. Fortunately, AI-powered content consolidation agents are emerging as a solution to this problem. This technology uses automation to aggregate different sources, ensuring your content is more organized and insightful.

Single Grain Marketing uses AI content to generate more traffic and leads for our clients. In this case study, we increased a client’s lead flow by 600+%.

Key Takeaways About AI Content Consolidation Agents

• AI content consolidation agents streamline content aggregation, filtering, and summarization for better organization and insights.
• These AI agents work independently, leveraging machine learning and NLP to deliver personalized, context-aware content recommendations.
• Key benefits include time savings, improved decision-making, and personalized content recommendations, helping businesses stay competitive.
• Industries like marketing, finance, healthcare, and media use AI agents to track trends, analyze data, and optimize workflows.
• Future trends include AI integration with AR/VR, real-time multilingual translation, and blockchain-based content verification.
• Challenges include data privacy concerns, algorithm bias, and balancing AI automation with human expertise.

TABLE OF CONTENTS:

What Are AI Content Consolidation Agents?

AI content consolidation agents are software designed to gather, filter, categorize, summarize, and present relevant content from multiple sources in a streamlined manner.

Unlike traditional content aggregation tools, these agents work independently; they leverage machine learning (ML), natural language processing (NLP), and large language models (LLMs) to provide personalized and context-aware content recommendations.

These AI agents work by:

• Aggregating content from various sources such as news sites, blogs, social media, academic journals, and corporate databases.
• Using AI-driven algorithms to filter out irrelevant or redundant information.
• Understanding user behavior, specifically what drives them to consume content.
• Summarizing key insights and presenting them in digestible formats.
• Offering predictive analysis and sentiment analysis to enhance decision-making.
• Providing interactive dashboards and AI-driven recommendations tailored to user preferences.

This technology will only improve over time. AI content consolidation agents can learn from past campaigns and adapt to new audience preferences and trends.

Key Benefits of AI Content Consolidation Agents

AI consolidation agents are more precise at finding relevant information, improving efficiency during the research process, and making content creation more scalable. Here are additional benefits of using AI content consolidation.

Saves Time

Tasks like aggregating and filtering data are very repetitive. Doing this task manually requires hours of research.

AI agents automate this process, providing users with the most relevant information in seconds. This is particularly beneficial for businesses needing quick access to market trends, competitive intelligence, or industry news. As a result, AI content consolidation helps marketers focus on making creative and high-quality content while improving their strategy. This leads us to our next point.

Improved Decision-Making

With AI-powered content consolidation, decision-makers receive a holistic view of relevant information. AI is also becoming more renowned for its ability to review sentiment analysis, data visualization, and trend forecasting.

Since AI streamlines and presents this data collection process in one dashboard, marketers can have better strategic planning, especially across finance, healthcare, and marketing industries.

Personalized Content Recommendations

AI algorithms analyze user behavior, preferences, and past interactions to curate highly personalized content feeds.

Generative AI can use this data to adapt content and offerings based on past behaviors and preferences. To increase click-through rates, AI consolidation can recommend other posts to consumers. This ensures that users only receive the most pertinent and valuable insights tailored to their needs.

Enhanced Collaboration

In large organizations, different teams often work separately. This leads to missed opportunities. AI content agents foster collaboration by consolidating knowledge across departments and making insights accessible to all stakeholders in real time. This helps various teams solve complex problems more and improve the effectiveness of content strategies.

Competitive Advantage

Companies leveraging AI consolidation agents gain a competitive edge by staying ahead of industry trends, monitoring competitor activities, and rapidly adapting to market changes. For example, AI agents can personalize content and recommend relatable posts, enhancing user trust and engagement.

Solves Information Overload

Accurate decision-making can only occur if data is structured and easy to interpret. However, complex and unorganized data can hamper the decision-making process.

AI filters out noise and irrelevant data, presenting users with only the most impactful insights. This minimizes cognitive overload and enhances productivity.

Grow Content With AI

Applications of AI Content Consolidation Agents in Different Industries

Source: Prismetric

AI content consolidation agents can improve the data collection process for numerous industries. Here are a few examples.

Marketing and Advertising

AI content agents use numerous technologies, such as machine learning and NLP, to improve marketing and advertising strategies.

Marketers can use AI content consolidation agents to track customer sentiment, monitor competitors, analyze consumer behavior, gather competitor data, and identify emerging trends for content creation.

These tools also assist in creating and optimizing content creation, SEO, and ad campaigns. AI content also analyzes engagement data across multiple platforms to identify patterns. This ensures your content and ads stay relevant to your target audience.

Finance and Investment

Traders and investment analysts benefit from AI content consolidation since this technology offers real-time financial news aggregation, stock sentiment analysis, and risk assessment reports generated by AI agents. These tools help in making informed investment decisions and mitigating risks.

Healthcare and Medicine

Source: SoluLab

AI plays a significant role in the medical industry. This technology answers common patient questions, facilitates appointment scheduling, and can even manage prescriptions and refills. As a result, AI improves patient experience by reducing wait times and keeping providers organized.

Medical professionals and researchers can also use AI content agents to stay updated on the latest clinical trials, drug developments, and medical journal publications. These agents also aid in diagnosing diseases by consolidating data from past medical research findings.

Education

More universities are implementing AI to answer common student questions. However, professors and students can also leverage AI-powered agents to access scholarly articles, research papers, and online courses relevant to their fields of study. Automated summarization and citation suggestions streamline the research process.

Legal

Law firms use AI agents to monitor legal updates, analyze case laws, and track regulatory changes. This ensures adherence to evolving policies and helps lawyers stay informed of precedent-setting rulings.

Media and Journalism

Journalists and media organizations use AI consolidation tools to track breaking news, verify sources, and summarize articles for quick dissemination. This enhances the speed and accuracy of news reporting.

Future Trends and Developments in AI Content Consolidation

As AI content consolidation agents evolve, they will become more efficient, innovative, and scalable. Here are a few trends that experts are predicting.

Integration with Augmented Reality (AR) and Virtual Reality (VR)

AR and VR were initially seen as cutting-edge technologies, and now they have become standard parts of marketing, sales, and other business operations. AI content and AR/VR will become more integrated, providing more immersive data visualization experiences. Users can interact with consolidated content in a three-dimensional space, making knowledge absorption more engaging.

Real-Time Multilingual Translation

With technology becoming global, there’s a demand to translate content into dozens of languages. AI will enable real-time content translation across multiple languages, both online and in person. This will break down language barriers and ensure seamless knowledge exchange on a global scale.

Voice-Activated AI Assistants

Voice AI assistants have become part of our daily lives. The average person uses smart devices to play music, create to-do lists, set reminders, order products, and more.

AI-driven voice assistants will become more sophisticated, allowing users to interact with content consolidation agents via natural language commands. This will revolutionize hands-free content curation and information retrieval.

Blockchain for Content Authentication

Blockchain technology will be integrated into AI content consolidation systems to combat misinformation and ensure content credibility. This will enable source verification and prevent the spread of fake news.

Predictive Analytics

Source: CareCloud

Predictive analytics will become integral in predicting future trends, making data-driven decisions, and offering actionable insights. This will boost business growth by staying ahead of new developments, detecting issues before they occur, and streamlining decision-making.

Challenges When Using AI Content Consolidation Agents

Source: A3Logics

AI content consolidation offers substantial benefits. At the same time, businesses must navigate various challenges when using this technology. Here are a few issues that companies should prepare for.

• Data privacy and security: With AI collecting vast amounts of information, concerns over data privacy and security remain paramount. Striking a balance between personalization and user privacy will be crucial in 2025.
• Algorithm bias: One of the most significant flaws in AI is that it produces unfair results toward specific individuals or groups. AI-driven recommendations may also inadvertently reinforce discrimination in data, such as training content. Continuous monitoring and improvement of AI models will be necessary to ensure fairness and inclusivity.
• Dependence on AI: While AI enhances efficiency, human oversight remains essential for context-driven decision-making. When increasing AI use, businesses must balance automation and human expertise.

Looking for Experts in Using AI Content Consolidation Agents?

Analyzing and filtering data silos are one of the most significant issues in the content creation process. Fortunately, AI content consolidation agents can streamline this process, ensuring human marketers don’t succumb to information overload.

This technology finds relevant information in an efficient and scalable way, maximizing the content creation process without undergoing the repetitive research phase.

With this technology, marketers can analyze this relevant information to make their content more personalized and targeted to their audience.

Since AI agents can better optimize content for user engagement, organizations will be well-positioned to thrive in an increasingly data-driven world.

But companies have another option. Single Grain Company offers AI-optimized content marketing services. We produce high-quality content quickly, ensuring you achieve the best ROI.

If you’re ready to level up your marketing with AI Content Agents, Single Grain’s AI marketing experts can help!👇

Let’s Start Automating

Related Video

For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

The post Why Invest in AI Content Consolidation Agents in 2025 appeared first on Single Grain.

The focus on Pinterest isn’t having conversations or for users to share their own ideas; instead, they’re heading to Pinterest to discover content, looking to idly browse or actively research to find something new. The search function plays a big role, and with a shift in focus and high user standards, a lot of brands avoid the platform because they end up feeling stumped or intimidated.

Pinterest is a huge opportunity for businesses who want to establish brand awareness and sell more, and this is true whether you’re using organic campaigns, PPC campaigns, or a mixture of both. It isn’t always a great fit for every business, but it’s a huge asset to the businesses who are able to connect with their audience there.

In this post, we’ll go over exactly why Pinterest is still such a good platform to advertise on, which brands should be using it, and how to increase the visibility of your content to maximize its potential.

Why Market on Pinterest?

All social media platforms offer the opportunity to reach new audiences in ways that are meaningful to them. Plenty of platforms will have some (or even a great deal of) audience overlap amongst themselves, but users will still engage with each one as long as you’re offering something unique each time.

Even with audience overlap between platforms, Pinterest gives people an additional opportunity to view your content in a new context. It can also help you discover new niches of your audience that you haven’t connected with yet, and with more than 291 million monthly users, there’s a lot of potential for extra reach – especially when you keep in mind the specific events/holidays that cause interest spikes on Pinterest:

Pinterest is a primarily visual platform full of products, DIY how-tos and high-quality images. People often go to Pinterest to find ideas, but not necessarily to share them — though, of course, that can happen inadvertently when people are saving the content that they love and sharing it with their followers.

Because Pinterest is often product-focused and frequently used by people to research future purchases, having a strong following on Pinterest can increase your sales, leads and conversions.
Share on X

Even if you’re sharing blog posts and not products, Pinterest offers a great benefit: when users pin an image to save for later, they’ll share it with their followers, keeping your content organically circling on the platform and continuing to expose it to new users.

This can feel more natural on Pinterest than a retweet on Twitter might, for example. The goal for users is to save content for themselves and share it, and in doing so vouch for it in the process. Because of this, the number of people who see your Pins can easily be larger than your number of followers — and that kind of reach and exposure is incredibly valuable, especially with proper content strategies in place.

Learn More: How to Increase Website Traffic through Social Media

What We Know About Pinterest USAge

Creating and adapting content to perform well on Pinterest relies heavily on understanding who uses Pinterest and how they use it.

As Pinterest grows in popularity, we’re starting to see a shift in demographics. Though this platform has always been notorious for predominantly attracting female users, that’s changing: about 79.5% of Pinterest users are women versus 20.5% who are men:

But 50% of new signups in 2018 were men, so while there’s still an enormous gap it’s starting to close bit by bit.

Pinterest as a whole is much more product- and content-driven than most other social sites; it’s more okay to be visibly and aggressively promotional in your pins, because that’s what your followers are expecting! Pinners come to browse topics that they’re interested in or are researching, including potential purchases.

And they’re big on researching those purchases. If you need proof, consider the following:

• 73% of pinners have purchased something they discovered on the platform.
• The average sales order value from Pinterest is $50, which is currently higher than other social media platforms.
• Pinners start the buying and researching process an average of 2x earlier than other consumers when considering an upcoming purchase. This gives you more opportunity to catch users early.
• 73% of pinners surveyed said they found branded content useful and were happy to see it in their feeds.
• 84% of pinners consistently use the platform when they’re researching decisions.

The data here is clear. Pinners are active online shoppers, and since they have a relatively higher-than-average disposable income (40% of all pinners have an annual household income of $100k, and 10% make at least $50k per year), this holds a lot of weight.

Businesses using Pinterest well are selling more often and they’re seeing higher order purchase values than they get from other platforms. That’s not something that should be overlooked, especially since the demographics are growing and becoming more diverse.

For instance:

• 50% of millennials use Pinterest every month
• 47% of millennials on Pinterest purchase something they interact with
• 79.5% of Pinterest users are women
• Women aged 25-54 make 80% of the buying decisions in U.S. households
• 83% of women on Pinterest use it to plan life moments, compared to 44% for Instagram and 53% for Facebook
• More than 75% of saved Pins come from businesses

6 Ways to Adapt Your Content for Best Visibility on Pinterest

We’ve pretty much answered the question we asked in the title of this post already: Yes, Pinterest is absolutely a good platform to advertise on.

It’s most beneficial for businesses with visual products or those who can create content that appeals to Pinterest’s core demographics. At this point, that does still include women, but this is slowly changing.

We don’t simply want to answer that question though, even with all the evidence we’ve got here to back up our claims; we want to help you actually get those potential results, maximizing your reach and your sales by getting your content noticed.

There are plenty of ways you can drive relevant users to pin your off-Pinterest content or to get them to your Pinterest boards. You can promote Pins in your newsletter to gain new followers. You can add PinIt buttons to products and content on your site to help it end up on Pinterest:

These are important tactics, and they’re relatively straightforward. It’s a little harder, however, to get your content noticed on the platform itself; feeds of bright, colorful, dynamic images and videos can be tough competition, but we’ll show you how to stand out in spite of it all.

Here are 6 of the best strategies that you can implement as a business marketer to get the best visibility on Pinterest.

1) Always Focus on Keywords

This is probably the single most important thing you can do when marketing on Pinterest, rivaled only by using the right images (see strategy #2). Since users are actively utilizing this platform to research potential purchases, Pinterest is frequently used as a search engine. To boost visibility of your content, you’ll want to make sure that you’ve got keywords in all of your posts.

There are multiple areas where you should be featuring keywords. The most obvious, and perhaps most important, place to add keywords is in the description of your pins. “Who loves dessert?” might be enticing, but it won’t rank in search engines. “Delicious and easy chocolate cake recipe” will.

Sephora’s keyword phrases “sleeping mask” and “overnight mask” are used in different combinations to maximize the chance of showing up in relevant searches.

In addition to the text that you add to your Pins, you’ll also want to add keywords on your boards and your profile. Having themed boards with titles and descriptions that are full of your chosen keyword(s) will help users find you quickly and can greatly increase your visibility.

In the example above, French Florist has boards like “flowers for the new year,” which contain the entire keywords in the actual titles. Having an entire board show up in a feed can be even more beneficial than just a single pin if you can get users to click.

Even better: because keywords help people who are using the search engine, you’ll be able to grab users who are still in the buying cycle and increase your chances at — or value of — a conversion.

Bonus tip: Though keywords are the most important thing to place in your descriptions, having a price listed for products can also help increase conversions. You can do this by using rich Pins, which allow brands to embed information directly into their pins.

Dive Deeper: SEO Keyword Research Made Easy

2) Use Only High-Quality, Platform-Optimized Images

Pinterest is a highly visual platform, filled with gorgeous images of products, projects, designs, ideas and, of course, adorable puppies that users are excited to share. For brands to compete, you need to be using only high-quality, high-resolution, eye-catching images.

There are also several other factors to take into consideration.

Vertical images perform better than horizontal Pins, taking up more space (in a good way) and fitting better into Pinterest’s layout. According to Pinterest, the ideal image size has:

• an aspect ratio of between 2:3 and 1:3.5
• a minimum width of 600 pixels (meaning, therefore, that the height of the image should be between 900-1200 pixels)

Out of the following two very similar pins, which appeared side by side in the feed, you can see why longer, vertical pins perform better; they take up more space, and they’ll catch your attention longer as you scroll through the feed while your eyes search for something that sticks.

Color also matters when it comes to Pinterest. Curalate found that the most repinned images have multiple dominant colors, and that these types of images got 3.25 more repins than those with a single dominant color. They analyzed 500,000 images and identified the ideal picture, which has been repinned 307,000 times, liked 8,000 times, and commented on 300 times:

One final important trick to note: brand images without faces in them get 23% more repins than those with human faces in them. This is basically the opposite of Facebook Ads, where images with smiling, attractive women can actually increase conversions. This is why you’ll see so many pictures cropped just at the neckline or with something obstructing the subject’s face, like these:

Before you start creating your content and images for Pinterest, log onto the site and click around in your areas of interest and in the professional field you’ll be posting in. See what images draw your eye, which ones don’t, and why. On top of the visual strategies we just discussed, this is a great way to get the feel of what works and what doesn’t. Sometimes seeing for yourself what captures your attention can give you some inspiration.

Dive Deeper: Overlooked SEO: Optimizing Images and Video For Search

3) Maximize Profile Settings for Visibility

When it comes to boosting your visibility, you need to make sure that, first and foremost, your content is visible and easy to find. In order to do this, you’ll need to set up your profile in a way that allows for this.

Some steps to optimize your profile for visibility include:

• Verify your business. Verified businesses have that little red check mark by their name and without it, people may not trust that your profile actually belongs to your brand. Currently, you can’t request that Pinterest verify your business, but if your profile has your logo and your name, Pinterest will likely reach out to you. Doing what you can to verify your business — and making it clear that it is your profile, with or without the red check mark — can go a long way.

• Make sure that your profile name is the same name as your brand. This ties in with the point above.
• Fill out all the information you can when setting up a profile. Include your location if you’re a local business, add and confirm your website, and always, always fill out the “About Me” section. Mentioning your brand name in the description works like a keyword.

• Opt for the business account. If you’re starting from scratch, this is easy –  just sign up here. And if you’re not, it’s still easy; go to your settings and choose to convert to a business account. This will grant you analytics and more details about how people are finding you.

• Make sure you don’t have search privacy enabled. Search privacy makes it impossible for people to find you when they’re most likely to buy – i.e. when they’re actively searching. Find this under your settings.
  

Following these points makes your content visible to all users, and makes it easier for those users to find you.

4) Have a Board with a Guest Pinner

While anyone can repin your content, not everyone can pin to your boards (which is definitely a good thing). You can, however, invite another specific pinner to pin onto one of your specific boards.

A lot of brands are using guest boards to increase visibility, working with a relatively well-known expert either on their own or on a coinciding field to create these boards.

Guest pinners and guest boards can offer a lot of value and boost visibility in several ways. The first is obvious: the guest pinner is likely to bring new audience members to see your pin. The guest pinner can often also lend expertise and added authenticity to your content, as well as offer a new perspective, giving additional life and substance to the content you currently have on Pinterest.

To invite a guest pinner to your boards, create the board and go view it. On the upper left-hand side, right above where you’ll see the “Add Pin” option, you’ll see your own profile image and the “Invite” button, where you can invite your guest pinner.

When using this strategy, always make sure to inform people that it’s a guest board and tell them who the guest pinner is. This can draw users in, boost the credibility of both pinners, and encourage the guest to try to send more traffic your way, too.

Dive Deeper: The Power of Guest Blogging (And How to Get Started!)

5) Use Analytics for New Insight & New Ideas

Pinterest’s analytics system has been improving ever since it first rolled out. While it isn’t quite on a par with Facebook’s Insights, it still offers a ton of valuable information.

Pinterest’s analytics are broken down into two different sections. The first focuses on content performance, and a new interface just recently rolled out. Now brands can quickly view performance based on metrics like engagement, close-up view rate, engagement rate, clicks, and save rates. They can even see how each individual pin performed for these metrics to identify their most successful content.

This is valuable. You can look for trends in topics, keywords or even promotional strategies that could be driving more results on certain pins and adjust your strategies moving forward.

The second portion of Pinterest’s analytics is equally important and it focuses on your specific audience. You can see where your audience is from, their basic demographics, and what types of devices they’re using.

My favorite part of the analytics here, though, is the interests. You can see what percentage of your audience is interested in different general categories, and then hover over each one to get really, really specific. You can then use this to create more relevant content that appeals to your audience niches in major ways.

Let’s say, for example, that I have a well-known cooking website. Looking at my analytics, maybe I find that 54% of my audience is also into fitness. I could create a blog post like “The 10 Best Foods to Eat After a Workout and How to Make Them Delicious” or “6 Muscle-Building Dinners to Try Tonight.” It won’t appeal to my entire audience, but that’s ok; I can create content just for each niche and really stand out to each one.

You won’t be able to create content that’s relevant to every interest. For example, I could easily create a post about food that’s safe to eat when traveling, but on the other hand I would have no idea how to incorporate sewing into a post. Finding common interests that work with the content you’re creating can help elevate it, and can help you find new audience members that you may not have gotten otherwise.

Related Content:

• How To Measure Your Content Marketing ROI With Google Analytics
• 9 Mission-Critical Lead Generation Metrics You Need To Track

6) Use Promoted Pins

Promoted Pins are Pinterest’s ad platform, and they can help you expand your reach very, very quickly. They’re also effective. One study found that every $1 spent on Promoted Pin campaigns resulted in $2 in profit, and another found that for every 100 impressions a Promoted Pin receives, an average of 30 of them are free thanks to repinning.

When creating Promoted Pins, there are now many different objectives that you can choose from. You can focus on brand awareness, getting more video views, driving traffic, getting conversions, and more.

There are also more targeting options than there used to be, including retargeting that allows you to target based on site activity or upload customer lists. You can also target based on interests, ensuring that you’re showing up in more relevant feeds.

Here’s the part I really love: after you’ve chosen the Pin you want to promote, you can target keywords, which will help your Pin be shown to users searching for it. This gives you the power of display ads and search ads all in one.

Pinterest recommends targeting between 20-30 terms, and they’ll offer suggestions and show you the potential traffic. You can now even add negative keywords to keep those searches relevant.  

Keep in mind that you need a business account to be running Promoted Pins, giving you one more reason to sign up right now if you haven’t yet.

Learn More: The SEO Framework that Helped Propel Pinterest to Over an Estimated 72M Users (podcast)

Final Thoughts

Pinterest is unique. There’s no other social marketing platform quite like it, even with Instagram and Facebook’s “save” features. This combined with Pinterest’s extraordinary selling power is all the reason brands should need to convince them to sign up.

Because Pinterest is unique, however, it will be essential to treat the content you create for this platform accordingly. You’ll need new images (or at least resized images to best fit the feeds), and changed up text to highlight the value that a single pin can offer users.

Create new content strategies that are Pinterest specific, including those that we’ve discussed in this post, to find success on the platform. If you’re able to keep your audience’s needs and interests and mind – and be guided by those native analytics when needed – you’ll be able to keep your pins circulating and the clicks coming.

The post Is Pinterest Still a Good Platform to Advertise On in 2023? appeared first on Single Grain.

Within three months of its launch, it had reached the magic figure of 1 million downloads, becoming the fastest social media platform to reach that figure. In under two years, it had reached 25 million users and by last year, it had crossed the 1 billion active users mark! It is now second only to the behemoth of social media platform Facebook.

With more people accessing the Internet from mobile devices, Instagram hits a nerve as it works extremely well on the mobile platform. Moreover, it is primarily an image-sharing app and we all know that images rule the roost on the Internet.

Instagram is constantly making itself more attractive to its users by introducing new functions and features. After launching the Stories feature, which has become one of its most popular features, Instagram introduced IGTV.

Though videos have been part of Instagram for nearly five years, they were short-form only. IGTV supports long-form videos of up to an hour’s duration. Moreover, this video app is built for mobile user engagement as the videos are played full-screen and vertical in portrait form. So no need to twist your phone around to enjoy the video full screen!

IGTV is a service within Instagram and has its own standalone app, too. You can watch IGTV videos within Instagram or on the separate IGTV app that is available for download on both Android and iPhone.

For branding purposes, it is another exciting new opportunity to make the best of Instagram. Here are some numbers to consider:

• Images on Instagram generate 23% more engagement than on Facebook
• Brands report a regular engagement of 4% from their followers (compared with 0.1% on Facebook and Twitter)
• Brand engagement is 10 times higher on Instagram than on Facebook
• 70% of users look up brands on Instagram with almost 80% following at least one brand
• Over 200 million people look up a business profile at least once a day on Instagram

The fact that videos are the number one engagers on the Internet, along with the above numbers and the amalgamation of best features of YouTube and Snapchat Discover should convince you to give your brand a marketing makeover this year with the use of IGTV.

Book My Free Instagram Marketing Consultation

How to Use IGTV for Brand Promotion

With the introduction of IGTV, Instagram has enabled brands to engage and interact with their audience in an entirely new way. The crucial inclusion of long-form videos allows brands to capitalize on this enormous new opportunity. Here are some ways you can start engaging your followers on Instagram:

❏        Company event videos
❏        Tutorials/ How-to videos
❏        Behind-the-scenes
❏        Educational videos
❏        Reality/game shows
❏        Host Q&A sessions

Company Event Videos

Let your followers be a part of all the excitement and buzz by sharing your event videos with them. These videos can be taken at exhibitions, awards ceremonies, conferences, publicity events, product launch parties, etc. Company event videos are excellent at conveying the impression and emotions of the moment to the audience, thus making them a part of your process and forging a greater relationship with them.

Learn More:

• 18 Reasons Why Your Instagram Posts Fail (And What to Do About It)
• How to Turn Instagram Followers into Customers with Ephemeral Content
• Live Streaming Videos: The Most Powerful Way to Share Content
• 20 Pre-Production Tips to Create Successful Video Content

Tutorials/How-to Videos

This is one of the most popular formats for videos at the moment, and its popularity is not going to wane any time soon.. Tutorial videos present an easy-to-understand method of imparting knowledge, and as such are best for things like how to use or assemble your products or how to do something with your product. It is a hands-on approach to educate or teach a new skill – like making a snowflake cake:

Behind-the-Scenes Videos

Invite your users to look at how the products and services they love are made available to them. Let them be a part of the process by posting behind-the-scenes videos of your facilities, employees and processes so they can better  understand and appreciate, as well as identify, with the brand. These videos are great when there is an interesting event taking place – like the commissioning of a new facility, the building of a new plant, a new product launch, etc.

For example, Saturday Night Live used an IGTV video to show their audience how Colin Jost’s transformation was done:

Educational/Documentary Videos

These videos provide an in-depth view of your brand. They can be used to educate the viewer about an important issue or cause. They are excellent to put your point of view across in a convincing manner. The documentaries can be about your people, products, their development, etc.

NASA uses Instagram to showcase their videos about astronomy as well as animated videos that illustrate astronomical events, like this one about the collision of two neutron stars:

Reality Games/Shows

Posting reality games and shows are audience magnets. They keep users coming back to view the next episode to see what happens next. These shows can be released one episode at a time and later compiled into a series. These videos can be repurposed as highlights to enhance engagement, shares, and likes. IGTV with its support for long-form videos is an excellent launch pad for these videos.

Learn More:

• 8 Tips for Successful Mobile Video Advertising
• 12 Engaging Types of Video Content that Viewers Love to Watch
• Top 5 Reasons Why Your Videos Are Not Performing Well
• How to Create an Attention-Grabbing Instagram Stories Ad

Q&A/Interview Sessions

Posting videos with questions and answers is another way you can use IGTV. Create videos of FAQs to answer common queries and problems that the users face. Also, when you are launching a new product, this format can be used to explain the working and use of the product. These videos will be an extension of your customer support efforts.

Customer Stories and Testimonials

Let your audience hear about your brand from another fan. Testimonial videos are a powerful way to create a positive association with your product. When actual users speak about the way their life was impacted by the brand, it sends a positive message out to the others to associate with your brand — like this video from Starbucks about one of their baristas helping out a regular patron who needed a new kidney:

Now that you know the types of content you can create on IGTV, here are a few important requirements for an IGTV video:

• It should be between 15 seconds and 10 minutes long.
• Its file format should be an MP4
• It should only be vertical with an aspect ratio of 9:16.

To get the most out of IGTV, we’ve put together a set of best practices you must follow. Read on!

Book My Free Instagram Marketing Consultation

Making the Most of Your Videos with These Best Practices

If you want to create your own channel on IGTV and get the most out of it, here are a few things to keep in mind:

❏        Repurpose your blog content into videos and reach a new audience
❏        Optimize your videos
❏        Test out different video lengths
❏        Use IGTV video insights to track engagement
❏        CROss-promote your videos

Repurpose Your Blog Content into Videos

Convert your blogs and stories into videos, and use long-form videos on Instagram to reach a new audience. Your old videos from other social media platforms can be reused on IGTV, but videos shot in landscape mode will need to be edited to fit the vertical portrait format of IGTV, but it is worth the effort to connect with new users.

Optimize Your Videos

Make sure that your channel and videos are searchable by optimizing them. Write a compelling title that uses keywords to make it SEO friendly, and don’t use long titles; keep it short and sweet at 15-20 characters. Add descriptions with keywords and use many hashtags, which will both help people discover your videos. Including clickable links in your description will also help generate traffic to your website or landing page.

Test Out Different Video Lengths

Since it is still a new format, it is difficult to know the ideal length for a video. So, experiment with the video length by posting videos of varying lengths to see which ones are the most effective.

Use IGTV Video Insights to Track Engagement

Use IGTV’s “View Insights” option from its menu to see how your video has performed. Track the engagements and get a clear idea of the percentage of people who watched your video, as well as see an audience retention chart. Check the likes, shares and comments in your feeds as with Instagram.

CROss-Promote Your Videos

With IGTV, cross promotion is easy. Use your YouTube channel to post teasers for your IGTV videos in the new vertical format. Create fresh new videos for IGTV and post them on Instagram, Facebook, and other social media platforms.

Learn More:

• How to Use Live Video (Facebook & Instagram) to Grow Your Business
• The Ultimate Guide to Running Instagram Stories Ads
• Instagram Stories: How Brands Can Benefit from this New Feature
• 4 Quick Tips on Ranking Your Video on Google

How IGTV Is Helping Brands

Instagram is the place for influencers and IGTV is helping them consolidate their positions. Some brands have already recognized this huge new opportunity and have started using it for their brand promotion. Here is a quick look at how some of them are making the best of IGTV:

The Food Network

When it comes to tutorial videos, nothing works better than food preparation. The Food Network has made great use of the IGTV platform to post quick and simple cooking videos, restaurant reviews and features, taste tests, and cooking competitions to take its viewer engagement up a notch.

NASA

Now that they already have great video content and a large following (38.2 million followers), NASA has been repurposing their videos to post on IGTV. They are making the best of it by providing updates about their latest mission and stunning views of spaces they have captured. They have included content that is user-generated, captured by the astronauts which include videos of life on the space station. Their content is interesting, unique, educational and highly entertaining. They have ticked all the boxes and are making the best of IGTV.

BuzzFeed

This trending content provider has found another way to provide you with the latest and the best  – BuzzFeed has transitioned to IGTV well with videos on interesting topics, exclusive interviews, and challenges. As is consistent with their brand, they keep their videos short and sweet to keep the audience engaged and wanting more.

National Geographic

Like NASA, National Geographic is known for its stellar content. They launched their IGTV channel by sharing the first episode of their TV show “One Strange Rock,” hosted by Will Smith, which features an interview with astronaut Peggy Whitson. They’ve also been reposting their old videos in the new vertical format. All their content is interesting, beautiful, optimized and aligned to draw viewers.

Learn More:

• How to Make a Video That People Will Watch Til the End
• How to Research Your Audience Before Producing an Explainer Video
• 7 Ways Video Helps Inbound Marketing
• How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Netflix

Netflix is known for setting social media abuzz with its innovative content. It is making a killing at IGTV, too, by creating content that is completely aligned to the platform. They’re doing everything right to appeal to millennials by including special promos, behind-the-scenes videos, interviews, and a lot more to keep its viewers glued to its channel.

For example, Netflix launched their IGTV channel by posting a 60-minute video of the actor Cole Sprouse, from the popular show Riverdale, eating a hamburger. Believe it or not, this video got 967K views and around 6.6K comments! It was done to promote the latest season of Riverdale and appeal to a younger audience.

Book My Free Instagram Marketing Consultation

Wrapping Up

IGTV has opened up a whole Pandora’s Box of opportunities for businesses and brands to capture and engage its audience. Its mobile-friendly vertical video format is definitely catching on with over 2.5 million installs since its launch in June 2018. It is still early to predict how it will progress, but one thing is for certain – the early bird gets the worm, so get your branding strategy together and include IGTV in your social media marketing.

The post Growing Your Brand With IGTV: A Complete Guide appeared first on Single Grain.

In today’s episode, I share the mic with Brad Jefferson, CEO and co-founder of Animoto, a service that helps businesses of all sizes create personalized marketing videos.

Animoto came about when Brad and his co-founders (whose backgrounds are in video) realized there were limitations in the video software they were working with and wondered how they could provide high-quality video to any business with content the businesses already had.

They naively thought that creating a good product would be enough to be successful, but turns out it was a bit more difficult than that. They tried to figure out their distributions channels. They were seduced by Google’s Orchid, which brought in zero customers. And then they created a Facebook app that would automatically create videos for you using your photos….

Tune in to hear Brad discuss what sets Animoto apart from other video creation companies, the Facebook app they created that kickstarted their video creation service, and how getting Amazon as an investor helped them on their journey to their success.

Related Content: The Ultimate Guide to Video Marketing

Download podcast transcript [PDF] here: How Animoto’s Brad Jefferson Raised $30M+ and Reinvented Video Creation Service TRANSCRIPT

Get your FREE bonus download to learn 29 things you should be doing to grow your business. Click below to get it right away:

The post How Animoto’s Brad Jefferson Reinvented the Video Creation Service (podcast) appeared first on Single Grain.

This post originally appeared on Growth Everywhere, a marketing and business growth blog.

Did you know that there are only 7 Internet software/services with over 1 billion monthly active users (MAU)?

Just take a look at this:

If you’re looking for growth in your business, the right places to look are where your target audience is already hanging out. You probably won’t be able to advertise to people directly on MS Office or Windows, but you do have a shot at finding them on platforms such as Google Search, Facebook, and YouTube.

In this post, we’ll give you 7 surprising ways to scale your revenues using paid advertising this year. Some of them involve the channels above, some don’t.

Remember, it’s about finding your right target audience.

Ready? Let’s go!

1. YouTube Advertising

I’ve been preaching YouTube advertising for the past few years and I still feel strongly about it (after all, we were able to add about $6M in annual run rate for a company just solely on YouTube ads). Here are the key points on why I think it’s particularly effective:

• It’s not saturated yet.
• It’s a pretty big search engine—the #2 largest search engine in the world.
• Clicks are cheap—each view on YouTube can range from $.01 to $.15.
• Like Google AdWords, you can advertise to searcher intent—contrast this with Facebook, where a lot of times an advertiser is trying to generate demand for a new product that people might not know about. Search advertising helps get the message in front of the right people at the right time.
• The advertising platform is built within Google AdWords—that means all the flexibility and targeting options that you’re used to are available for you.

You can read more on YouTube advertising in my previous posts here:

• The Serious Marketer’s Guide To Getting Started With YouTube Advertising
• Entrepreneur Magazine – 4 Mistakes You’re Probably Making with YouTube Advertising 

2. Gmail Advertising

Gmail advertising is a relatively new format that Google brought back recently and it seems like it’s here to stay this time. We’ve seen click-through rates as high as 75% and clicks as low as $.10.

But what about conversions?

On a client campaign targeting a $150 cost per acquisition (CPA), we were able to acquire leads for as low as $7.

You read that right.

You can read our Gmail advertising guide to learn how to get started.

3. Facebook Lead Ads

Facebook Lead Ads is a relatively new format and for the time being, it’s mobile-only.

Here’s what it looks like:

The concept is simple:

• You see an ad on mobile and click the call-to-action.
• A mobile form pops up where you can fill out information such as Name, E-mail, URL, Budget, etc.
• After you confirm, you have the option of clicking on whatever target destination the advertiser has specified.

On a recent campaign, we compared Facebook Lead Ads to a conversion optimized campaign and here’s a small sample of the results for the same client that had a target CPA of $150:

On the conversion optimized campaign, our CPA was a little higher at $115.

What this all means is that Facebook Lead Ads is worth exploring further. On the surface level, it intuitively makes sense: if you’re able to fill out a form within the app, the conversion rate should be higher. However, your mileage may vary.

Here are two downsides to Facebook Lead Ads right now:

• It’s mobile only
• The leads come packaged in a CSV—you’ll need to manually export this every day or use a tool like ConnectLeads to connect your Facebook Lead Ads to your CRM or ESP.

4. Facebook Paid Content Promotion

One thing we truly believe is that you’re going to be seeing A LOT more paid content distribution. Facebook naturally likes it when people share content because people tend to engage with it by liking, commenting or re-sharing.

In terms of engagement, direct product advertisements don’t do as well because people are naturally turned off by ads. Just think about this: Derek Halpern of Social Triggers says that 20% of your time should be spent on developing a piece of content. The other 80% should be spent on promotion.

Let’s try to break this down with some simple numbers.

• Assume your hourly rate is $100
• You spend 5 hours on a piece of content = the ‘value’ of your content is $500 (5 x $100)
• $500 is 20% of $2,500
• That means one way to approach this is to spend $2,000 promoting that masterpiece you put together.
  • Keep in mind that this can be broken down into sweat equity rather than pure dollars. But this section is about paid content promotion so for the sake of simplicity, you’d be spending $2,000 on content promotion.

You can learn about how to get started with Facebook paid content promotion here.

5. LinkedIn Ads

I must confess, I haven’t done a lot of LinkedIn advertising recently because the cost per click (CPC) rates are extremely high. BUT, if the numbers work for your business, LinkedIn might just have the exact person you’re looking for.

The one thing I want to touch upon is the different ad formats available for LinkedIn. You can use the native sponsored ad, which looks like this:

Or you can use a large image, which looks like this:

Some thoughts on what you can do with LinkedIn ads:

• Run traffic to a blog post (like you would with Facebook ads)
• Run traffic to a webinar sign-up page
• Run traffic to an e-book
• Run traffic to a video

Other marketers have reported seeing phenomenal results using the image. Again, your mileage may vary, so test it!

6. Repurposing Content

Sometimes the old content filled with information that many people already know about needs to be resurfaced—after all, there’s always someone new to the game who could benefit from it. As for us, we’ve produced a bit of content in the last few years:

• Over 200 podcast episodes
• 2 new articles a week
• 1 new webinar per quarter
• 1 guest post per week (minimum)
• and more

Just think about this: if you’ve invested a ton of time in your content, wouldn’t it make sense to extract maximum value from the blood, sweat, and tears that you put into it?

Here’s an example of an interview that we repurposed on Entrepreneur Magazine:

You can repurpose your content into infographics, videos, SlideShares, and more. If I put in countless hours to create my content, it doesn’t hurt to invest a few more to extend its reach.

7. Reposting Content (Where It Makes Sense)

My podcast, Growth Everywhere, has over 200 interviews with entrepreneurs. This is evergreen content that will stand the test of the time because they’re all ultimately short biographies with tidbits of actionable advice all over the place.

New podcast content will always continue to push my old content down inside of podcast apps so the question is: what should I do with all the old stuff that’s still relevant?

How about repost it so my subscribers can see it?

After trying this, my daily downloads has so far increased by 100% (and that number continues to grow!).

Other Opportunities

Other areas that we’ve started to dive into, but haven’t fully explored yet for 2016:

• Instagram Ads
• Twitter Ads
• Pinterest Ads
• Podcast Ads

Once we’ve tested this and have more data, we’ll post our findings!

The post 7 Surprising Ways To Scale Your Marketing Efforts appeared first on Single Grain.

This post originally appeared on Growth Everywhere, a marketing and business growth blog.

Let us scour the Internet for you! Every week, we’ll provide you with a summary of the latest notable marketing news.

Here are my top five favorite marketing pieces from this week:

1. Why Lazy People Make the Best Content Marketers – With an article that starts with “There’s a lot we can learn from lazy people,” you know this is a must-read! Major points include “lazy people embrace systems that make their lives easier,” “lazy people don’t reinvent the wheel each time they perform a task,” and “lazy people love shortcuts,” so there’s actually a lot to learn here. Or, if you’re lazy, you can just read this blurb.

2. 29 Super Useful PPC Tools You Need to Try this Year – This is one of those great lists that is jam-packed with useful pay-per-click tools for marketers, made even more useful by handy categorization, like PPC Management (AdWords Editor, AdEspresso), Keyword Research (SEMrush, Spyfu), Call Tracking and Analytics (Unbounce, Twilio), PPC Automation (AdWords Scripts), and a whole lot more.

3. Growing from 0-12k Organic Visitors by Mapping Content to the Sales Funnel – One of the biggest complaints I hear is that a company’s blog is getting good traffic but not converting to actual sales. This epic post walks you through the steps for how to strategically create content in order to bring in leads to your sales funnel—which is what ThinkApps did to grow their organic traffic from 0-12k visitors in 6 months. Well worth the read. 

4. We Analyzed 4 Million Data Points to See What Makes it to the Front Page of Reddit. Here’s What We Learned – Another epic post (with an epic title!), this one from Data Stories. They scraped the most popular 100 posts every 2 minutes for 22 days and as a result are able to provide valuable insights on the Reddit algorithms.

5. The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever) – This is definitely the week of the epic post! This gazillion-word article ensures that you’ll never have to write another post from scratch. Author Joanna Wiebe provides literally every single copywriting formula there is with over 200 examples of advertising headlines, tweets, long-form sales pages, body copy, CTAs, e-mail subject lines, etc. This one is pure gold!

In case you missed it:

 Latest blogs from Single Grain:

• How To Write Data Driven Posts – Trying to increase engagement and conversions from your blog can be frustrating. The secret driving traffic to your blog is writing data driven posts—and this post shows you how.
• Do Twitter Ads Really Work? (And How to Get The Most Out of Them!) – Twitter Ads are often overlooked simply because they don’t have the reach of Facebook, but they are incredibly effective for getting higher conversions.

Latest blogs from Growth Everywhere:

• Forced Hiring: An Amazingly Effective Way to Find the Best Hires in 2016– HubSpot’s book The Sales Acceleration Formula has a great section on Forced Hiring, an effective hiring tactic that allowed them to go from $0 to $100 million in revenue. This post breaks it down into a simple-to-follow process that you can immediately put to use!
• MongoDB CMO Meagen Eisenberg on Building Specific Nurture Programs Based on Buyer Persona – Interview with MongoDB CMO Meagen Eisenberg on creating a simple persona, building nurture programs, and retargeting to capture your target customer. MongoDB is the fastest growing open source modern database with over 10 million downloads and 2,100 paying customers using their enterprise solution.

The post This Week in Growth: 5 Marketing Bullets 2/12/2016 appeared first on Single Grain.